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Research >> SEO >> Success Stories >> Spencer Haws

Spencer Haws ($1200 earner)

SEO


Table of Contents:


Niche Site Project 4

Watch youtube video

  • nichepursuits.com

Niche Site Project 4 (https://www.owntheyard.com)

  • Aug. 24, 2018 - bought domain
  • Sep. 10, 2018 - first article published
  • Sep 2018 - 20 total articles, earn $0
  • Oct 2018 - 32 total articles, earn $0
  • Nov 2018 - 39 total articles, earn $0
  • Dec 2018 - 50 total articles, earn $26
  • Jan 2019 - 82 total articles, earn $6
  • Feb 2019 - 92 total articles, earn $15
  • Mar 2019 - 107 total articles, earn $128
  • Apr 2019 - 120 total articles, earn $562
  • May 2019 - 138 total articles, earn $740
  • Jun 2019 - 158 total articles, earn $1218

First 6 months is almost $0. It takes about 6 months for a new site to rank.

The site earns money from Amazon associates program and Ezoic ad program.

Images (Shutterstock stock photos)

Logo (done on Fiverr for 5 bucks)

Keywords Research

  • target long tail/low competition keywords
  • under 30 KC in Long Tail Pro
  • look for other weak or affiliate sites ranking
  • under 200 monthly searches - 34 articles
  • under 500 monthly searches - 29 articles
  • under 1000 monthly searches - 38 articles
  • under 2000 monthly searches - 23 articles
  • under 5000 monthly searches - 20 articles
  • over 5000 monthly searches - 14 articles

Site Structure, Article Format

  • focus on topical authority
  • pillar articles (over 5000 words)
  • eg. 106 Backyard Games for Kids, Toddlers, Teens, Adults, and Seniors (12000 words)
  • buyer guide articles (3000-4000 words)
  • image or roundups (1500-2000 words)
  • best xyz Product article
  • list 5 products 
  • Wordpress plugins (AAWP plugin using Amazon Product API)

Wordpress plugins

  • AAWP plugin using Amazon Product API
  • LinkWhisper plugin to save time on internal linking

Google Analytics (Total)

  • 64000 users
  • 91000 pageviews
  • 49000 organic users

Author SOPs

Keyword Rankings

Link Building

  • outsource 100 blog comments (don't think it does much)
  • 10 link swaps (own ABC, DEF; 3 way link; ABC to XYZ to DEF)
  • 5 outreach guest post links
  • 8 links from authority.builders
  • 10 links from The Hoth

Pinterest

  • 100% outsourced
  • 2 new pins created for each post
  • pinned live or scheduled with TailWind
  • helps get natural links
  • 1800 followers, 1194 following

Next steps

  • 500 articles - keep adding until no more incremental effect
  • 15 to 30 articles a month
  • 2 to 3 link building
  • focus on content, site speed, consistency
  • Goal - $5000 per month








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